The altered reality of mass behavioural patterns: Phase 1 of the 2024 Election Cycle

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The post-COVID electorate of India has been a bit shifty as we have observed in quite a few assembly elections. From Bihar to Bengal to Karnataka to Chhattisgarh, a substantial chunk of voters have changed their stance on voting day, either for purely transactional reasons – like in Karnataka, where many voters simply calculated the average monthly pay-outs promised by the schemes of Congress and took the deal on voting day – or for perceived better governance issues – like in Chhattisgarh where the Congress government hardly suffered from anti-incumbency but the voters decided virtually on the last day that the BJP would be better placed to give good governance as it can coordinate better with the central government.

Mass behavioural analysis is a complex mixture of science

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